The Estonian Exhibition at EXPO 2020 in Dubai is a non profit consortium of with many different stakeholders, interests, a limited budget and a firm deadline. Since our last world exhibition on 2015, our strategy, founders and activities went through large changes. In the past our largest stakehold...
The Estonian Exhibition at EXPO 2020 in Dubai is a non profit consortium of with many different stakeholders, interests, a limited budget and a firm deadline. Since our last world exhibition on 2015, our strategy, founders and activities went through large changes.
In the past our largest stakeholder was the government with lesser emphasis on exhibitors. This time our focus shifted to primarily serving the interests of our exhibitors – partner companies. As our complexity grew, we needed new clarity around our strategy and agreement around principles of cooperation in order to achieve our goals on time.
Hanno helped us to quickly work out a clear understanding of and agreement on our strategy that has served as a basis for making daily prioritisation decisions. Achieving a balance among the interests of our board, exhibitors and other stakeholders could otherwise be a never ending hassle. A clear understanding of our strategy helps us all to focus on the most valuable activities and especially to say sometimes also “not this time” to offers, that doesn’t meet the exhibition vibe and topics.
Andres Kask, Head of Estonian Exhibition EXPO 2020 Dubai