The Estonian Exhibition at EXPO 2020 in Dubai is a non profit consortium of with many different stakeholders, interests, a limited budget and a firm deadline. Since our last world exhibition on 2015, our strategy, founders and activities went through large changes.
In the past our largest stakeholder was the government with lesser emphasis on exhibitors. This time our focus shifted to primarily serving the interests of our exhibitors – partner companies. As our complexity grew, we needed new clarity around our strategy and agreement around principles of cooperation in order to achieve our goals on time.
Hanno helped us to quickly work out a clear understanding of and agreement on our strategy that has served as a basis for making daily prioritisation decisions. Achieving a balance among the interests of our board, exhibitors and other stakeholders could otherwise be a never ending hassle. A clear understanding of our strategy helps us all to focus on the most valuable activities and especially to say sometimes also “not this time” to offers, that doesn’t meet the exhibition vibe and topics.
The Tallinn Georg Ots School of Music needed set a new strategy to move to a more student outcome focused organisation. Hanno helped us to agree on a strategic focus and to turn our organisation in a new direction in record time.An outside expert gave us the perspective to look at our organisation and its role in the society in a novel way and gave me the opportunity to adjust my own role throughout the process.His expertise and guidance helped us to focus on the critical issues of our process and got us to results faster, with more confidence and less stress.The positive changes that I see in the behaviors and attitudes of our people have taken root and have lead to a host of new services and international opportunities. Compared with our peers, the school has been able to conduct changes at an unprecedented speed and is currently serving as an exemplar to others.
Hanno helped us clarify our purpose and agree on a much tighter focus that helps us to say no to opportunities outside our vision. After streamlining our structure and way of working we are now able to make better decisions with more speed and less stress.His perspective and experience helped me personally to focus on the right issues and approach them more effectively. The increased speed, focus and clarity have allowed us move to a new level as an organisation and me to redefine my role to add more value.
As a result of our cooperation we have markedly improved our profitability, revenue and moved further up the value chain. Changes in our strategy, marketing, sales and delivery have resulted in both significantly improved customer outcomes and employee satisfaction.We are now have deeper relationships with our customers and are making a bigger impact on their bottom lines in more countries and industries.
We were able to successfully bring together a disparate group of entrepreneurs with different strategic understanding and frameworks into a cohesive understanding of what, how and why we want to achieve together.The processes helped us begin a constructive collaboration with common approaches and even processes of sales, reciprocal representation and marketing among members at home and globally.Our clear strategy and communication has made our decision processes faster, attracted new members to join our ranks and made their on-boarding considerably smoother.